‘Shame on You’: Model Elsa Hosk, 35, Slammed for ‘Disrespectful’ Princess Diana Halloween Costume

Princess Diana | Source: Getty Images

Swedish supermodel Elsa Hosk channeled British royalty this Halloween, but some social media users wondered if she had crossed a line.

Elsa Hosk recreated one of the late Princess Diana’s iconic post-separation looks as a Halloween costume. While some praised her regal appearance, others felt her choice was less than appropriate.

A netizen's reaction to Elsa Hosk's Halloween costume, posted on October 31, 2024 | Source: Instagram.com/hoskelsa

A netizen’s reaction to Elsa Hosk’s Halloween costume, posted on October 31, 2024 | Source: Instagram.com/hoskelsa

The 35-year-old supermodel dazzled her Instagram followers by sharing a carousel of photos of herself channeling Diana’s famous “Revenge Dress”—the black gown the late princess famously wore nearly 30 years ago.

A netizen's remark on Elsa Hosk's Halloween costume, posted on October 31, 2024 | Source: Instagram.com/hoskelsa

A netizen’s remark on Elsa Hosk’s Halloween costume, posted on October 31, 2024 | Source: Instagram.com/hoskelsa

To complete the transformation, Elsa added Diana-inspired details: sheer black tights, classic black heels, and a choker with a prominent jewel, capturing the late royal’s daring yet sophisticated style.

Elsa Hosk as the late Princess Diana for Halloween, posted on October 31, 2024 | Source: Instagram.com/hoskelsa

Elsa Hosk as the late Princess Diana for Halloween, posted on October 31, 2024 | Source: Instagram.com/hoskelsa

Elsa even styled her blonde hair in a layered, chin-length cut, bringing Diana’s 90s era to life. Elsa wrote on the platform, “Wishing you an ICONIC Halloween🖤.”

Princess Diana attends a gala at the Serpentine Gallery in Hyde Park, London, on June 29, 1994 | Source: Getty Images

Princess Diana attends a gala at the Serpentine Gallery in Hyde Park, London, on June 29, 1994 | Source: Getty Images

Besides sharing several photos of her Diana-themed look, Elsa posted a video of herself walking and tilting her head, mimicking Diana’s grace and poise. She simply captioned, “The people’s princess 👑.”

Princess Diana arrives at the Serpentine Gallery in Hyde Park, London, on June 29, 1994 | Source: Getty Images

Princess Diana arrives at the Serpentine Gallery in Hyde Park, London, on June 29, 1994 | Source: Getty Images

The costume, however, quickly divided her followers. “Beautiful but unethical towards Diana 😔,” one user remarked. Another echoed the sentiment, “This IS Just direspectful ! Shame on you [sic].”

Elsa Hosk as the late Princess Diana for halloween, posted on Octber 31, 2024| Source: Instagram.com/hoskelsa

Elsa Hosk as the late Princess Diana for halloween, posted on Octber 31, 2024| Source: Instagram.com/hoskelsa

For some, the idea of Elsa dressing as Diana for Halloween felt unsettling. “A bit creepy though. I mean draw inspiration yes, dress up as Diana look alike no [sic]!” wrote a concerned fan.

Elsa Hosk as the late Princess Diana for halloween, posted on Octber 31, 2024| Source: Instagram.com/hoskelsa

Elsa Hosk as the late Princess Diana for halloween, posted on Octber 31, 2024| Source: Instagram.com/hoskelsa

Another suggested an alternative, “Dear Elsa, you look wonderful. But Princess Diana is not for Halloween. The point of Halloween is to dress scary. You could have been Camilla instead.”

Queen Camilla attends The King's Parade during an official visit to St. Helier, Jersey, on July 15, 2024 | Source: Getty Images

Queen Camilla attends The King’s Parade during an official visit to St. Helier, Jersey, on July 15, 2024 | Source: Getty Images

Others, however, were struck by how closely Elsa resembled the late Princess. “I thought It was Diana 😮 [sic],” shared one surprised fan.

Another marveled“Wooowwww you look just like her,” while an impressed commenter raved“i almost thought Princess Diana come back to life 🔥🔥🔥🔥[sic].” One fan noted one of Diana’s mannerisms, “Omggg! you even nailed the way she would have her head tilted down 🥺 [sic].”

Despite divided opinions, Elsa remains unfazed, fully embracing the Halloween spirit in her own way. Originally from Stockholm and a former Victoria’s Secret Angel, Elsa is celebrated for more than her sense of style.

Elsa Hosk walks the runway at the 2018 Victoria's Secret Fashion Show in New York City on November 8, 2018 | Source: Getty Images

Elsa Hosk walks the runway at the 2018 Victoria’s Secret Fashion Show in New York City on November 8, 2018 | Source: Getty Images

In 2022, she launched Helsa Studio, a fashion line inspired by her Swedish roots, known for its simplicity and elegance. Named after the Swedish word for health (hälsa), Helsa captures the Scandinavian style Elsa loves.

Developed with Revolve Group, the brand has been praised for its understated luxury—a quality she channels in her tribute to Diana, whose elegance remains timeless.

Interestingly, Elsa is not the first to bring Diana’s famous dress back into the spotlight. Actress Elizabeth Debicki also donned this outfit while portraying Diana in the fifth season of Netflix’s “The Crown,” reminding audiences of the dress’s unforgettable history.

Designed by Christina Stambolian, the off-the-shoulder, form-fitting black dress earned the nickname “Revenge Dress” after Diana wore it the same day her ex-husband, then Prince Charles, admitted his affair with Camilla Parker Bowles on national television.

King Charles III and Queen Camilla in late 1979 before his marriage to Princess Diana | Source: Getty Images

King Charles III and Queen Camilla in late 1979 before his marriage to Princess Diana | Source: Getty Images

Charles’s confession aired in a 1994 TV documentary interview with renowned British journalist Jonathan Dimbleby. Intended to humanize him, the admission ultimately shocked viewers.

King Charles III visits the Puente Adult Job Training & Literacy Centre on South Boyle Avenue, Los Angeles, California, on November 2, 1994 | Source: Getty Images

King Charles III visits the Puente Adult Job Training & Literacy Centre on South Boyle Avenue, Los Angeles, California, on November 2, 1994 | Source: Getty Images

Seated at his Highgrove estate, Charles revealed he had tried to be “faithful and honorable” when he married Diana in 1981. However, he committed adultery after the marriage had “irretrievably broken down” adding, “us both having tried.”

King Charles III and Princess Diana on the balcony of Buckingham Palace after their wedding ceremony at St. Paul's Cathedral in London, England, on July 29, 1981 | Source: Getty Images

King Charles III and Princess Diana on the balcony of Buckingham Palace after their wedding ceremony at St. Paul’s Cathedral in London, England, on July 29, 1981 | Source: Getty Images

For Diana, the daring dress became an unspoken but bold response to her then-husband’s controversial remark, transforming her into a symbol of resilience and independence.

Princess Diana in Majorca, Spain, on August 10, 1987 | Source: Getty Images

Princess Diana in Majorca, Spain, on August 10, 1987 | Source: Getty Images

Fashion writer Claudia Joseph highlights the dress’s cultural significance in her 2022 book, “Diana: A Life in Dresses.” The book chronicles Diana’s journey from a shy debutante to a global icon who used her wardrobe to make powerful statements.

Princess Diana arrives at the Tate Gallery on her 36th birthday, July 1, 1997 | Source: Getty Images

Princess Diana arrives at the Tate Gallery on her 36th birthday, July 1, 1997 | Source: Getty Images

According to the author, each dress tells a story—none more iconic than the “Revenge Dress,” now displayed in museums worldwide as a testament to Diana’s impact.

“Sixteen years later, Diana would die, no longer the girl with one dress, but a global fashion icon who had raised more than £2 million ($2.4 million) for charity by selling 79 of her dresses at Christie’s auction house in New York,” the book stated.

From Elsa to Elizabeth, recreating Princess Diana’s renowned dress shows that the late princess’s legacy continues to inspire new generations—even in the most unexpected ways and seasons.

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